The Non-Sleazy Sales Academy - Annie P. Artwork

The Sales Vitamin Podcast

You're about to learn what they don’t teach you in school. In the Sales Vitamin podcast, host John Bossong deconstructs the play books of the most successful B2B sales authors, leaders and field practitioners and discusses their practical strategies, perspectives and insights. What if you could learn from a leading sales author, thought leader or top sales performer and soak in their years of knowledge and experience? Now, you’ll have a front row seat to learn proven practical sales skills, strategies and systems from the best. The Sales Vitamin Podcast is for anyone who wants to be the best sales professional they can be and take away real, practical sales guidance. My goal is to provide a platform that educates, teaches and helps develop B2B sales professionals at all levels. Each episode is a sales vitamin to enhance your sales development and growth. You will turn each vitamin into actionable advice you can use no matter what industry you are in. Topics will range from prospecting, how to advance deals through the pipeline, how to maintain a positive sales mindset, continuous sales education, using social media, how to utilize all sales channels, negotiating, territory management, managing a sales team and much more! If you want to improve and develop your sales skills, hit that subscribe button.

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The Sales Vitamin Podcast

The Non-Sleazy Sales Academy - Annie P.

July 24, 2021 • John Bossong / Annie Ruggles • Season 2 • Episode 66

On this episode of The Sales Vitamin Podcast I talk with Annie P. Ruggles, owner of The Non-Sleazy Sales Academy.

She's the granddaughter of a literal used-car salesman. Literally. One of the best in the Chicago area. Annie's spent the last 10 years developing a disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs to help small businesses find a better way to grow their business.

She's the Founder and the Dean of The Non-Sleazy Sales Academy where she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations.

Annie got her start in musical theatre. Not your normal route to the sales profession. However, she found herself in the role of a marketing manager with no experience. That's when she discovered her knack for promotion.

She soon discovered that marketing your product or service is not the same as selling it. So, she went on a quest to help others distinguish the art of selling from the art of manipulation and formed the Academy.

Here's what we discuss in this episode:

Why she dove into sales.
How The Non-Sleazy Sales Academy was born.
Little "M" vs Big "M".
When to talk and when to be quiet.
Know - Like - Trust.
The empathy gap.
The "used car" salesman.
Emotional and technical sales skills.
One sales vitamin.

Connect with Annie
Official Website
LinkedIn
Phone 312-857-3273
Email annie@anniepruggles.com

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