The Sales Vitamin Podcast

You're about to learn what they don’t teach you in school. In the Sales Vitamin podcast, host John Bossong deconstructs the play books of the most successful B2B sales authors, leaders and field practitioners and discusses their practical strategies, perspectives and insights. What if you could learn from a leading sales author, thought leader or top sales performer and soak in their years of knowledge and experience? Now, you’ll have a front row seat to learn proven practical sales skills, strategies and systems from the best. The Sales Vitamin Podcast is for anyone who wants to be the best sales professional they can be and take away real, practical sales guidance. My goal is to provide a platform that educates, teaches and helps develop B2B sales professionals at all levels. Each episode is a sales vitamin to enhance your sales development and growth. You will turn each vitamin into actionable advice you can use no matter what industry you are in. Topics will range from prospecting, how to advance deals through the pipeline, how to maintain a positive sales mindset, continuous sales education, using social media, how to utilize all sales channels, negotiating, territory management, managing a sales team and much more! If you want to improve and develop your sales skills, hit that subscribe button.

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The Sales Vitamin Podcast

eReleases - Mickie Kennedy

September 06, 2021 • John Bossong / Mickie Kennedy • Season 2 • Episode 72

On today's Sales Vitamin Podcast I'm speaking with Mickie Kennedy, the founder of eReleases, one of the top press release distribution services in the nation.

Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire - all with a personal touch.

eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.

Mickie has an MFA in Creative Writing with an emphasis in Poetry from George Mason University. His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, and many more prestigious news outlets.

Mickie is an expert at helping small busses, authors, and startups increase their visibility and credibility. He believes that with some effort and a little money, the possibilities are endless.

Here's what we discuss in this episode:

Mickey's background.
How eReleases started.
How eReleases differentiates.
What is a press release?
Structuring a press release campaign for success.
The power of split testing.
A huge success example.
eReleases Masterclass.
PR & social media.
SEO & PR.
One sales vitamin.

Connect with Mickie
Official eReleases website.
Twitter
LinkedIn

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