The Sales Vitamin Podcast

You're about to learn what they don’t teach you in school. In the Sales Vitamin podcast, host John Bossong deconstructs the play books of the most successful B2B sales authors, leaders and field practitioners and discusses their practical strategies, perspectives and insights. What if you could learn from a leading sales author, thought leader or top sales performer and soak in their years of knowledge and experience? Now, you’ll have a front row seat to learn proven practical sales skills, strategies and systems from the best. The Sales Vitamin Podcast is for anyone who wants to be the best sales professional they can be and take away real, practical sales guidance. My goal is to provide a platform that educates, teaches and helps develop B2B sales professionals at all levels. Each episode is a sales vitamin to enhance your sales development and growth. You will turn each vitamin into actionable advice you can use no matter what industry you are in. Topics will range from prospecting, how to advance deals through the pipeline, how to maintain a positive sales mindset, continuous sales education, using social media, how to utilize all sales channels, negotiating, territory management, managing a sales team and much more! If you want to improve and develop your sales skills, hit that subscribe button.

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The Sales Vitamin Podcast

Episode 62: Ross Rich - Accord

June 27, 2021 • John Bossong • Season 2 • Episode 63

Today's guest on the Sales Vitamin Podcast is Ross Rich.

Ross is the founder and CEO of Accord, a customer collaboration platform moving B2B sales from vendorship to partnership.

Accord’s mission is to help businesses build better relationships with their customers through collaboration, engagement, and a repeatable sales process. Accord has recently closed a $6M seed round led by Stripe and backed by Y-Combinator.

Ross has had a great start to his entrepreneurial career and has amassed some great sales insights and practices. He previously worked for Stripe and Columbia Records where he honed his sales and sales collaboration skills.

Now, he and his co-founder are taking on the outdated B2B sales market with their new customer collaboration platform.

Accord is an online hub for B2B Salespeople and buyers to interact. Their goal is moving B2B sales from a vendor mentality to a partnership mentality and Ross's success is evident. They've created a B2B sales platform that incorporates collaboration, engagement and repeatability.

Here's what we discuss in this episode:

The journey to Accord.
The back of a napkin.
Accord's platform and model.
Why use accord to improve sales?
Sales engagement and accountability.
Understanding the buyer.
Sales lessons learned at Stripe and Columbia Records.
The best fit for Accord's services.
Growth, Scalability and Sales Collaboration.
Mutual plans and transparency.
Virtually selling.
Accord and CRM integration.
Vendorship to Partnership.
Sales books to read.
One sales vitamin.

Connect with Ross Rich

Official Website
LinkedIn
Accord LinkedIn

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