Episode 59: Max Borges - Max Borges Agency Artwork

The Sales Vitamin Podcast

You're about to learn what they don’t teach you in school. In the Sales Vitamin podcast, host John Bossong deconstructs the play books of the most successful B2B sales authors, leaders and field practitioners and discusses their practical strategies, perspectives and insights. What if you could learn from a leading sales author, thought leader or top sales performer and soak in their years of knowledge and experience? Now, you’ll have a front row seat to learn proven practical sales skills, strategies and systems from the best. The Sales Vitamin Podcast is for anyone who wants to be the best sales professional they can be and take away real, practical sales guidance. My goal is to provide a platform that educates, teaches and helps develop B2B sales professionals at all levels. Each episode is a sales vitamin to enhance your sales development and growth. You will turn each vitamin into actionable advice you can use no matter what industry you are in. Topics will range from prospecting, how to advance deals through the pipeline, how to maintain a positive sales mindset, continuous sales education, using social media, how to utilize all sales channels, negotiating, territory management, managing a sales team and much more! If you want to improve and develop your sales skills, hit that subscribe button.

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The Sales Vitamin Podcast

Episode 59: Max Borges - Max Borges Agency

June 10, 2021 • John Bossong / Max Borges • Season 2 • Episode 59

Today's guest on The Sales Vitamin Podcast is Max Borges.

Max is the founder and leader of the Max Borges Agency. The agency has helped some of the most successful technology and consumer electronics brands on the planet with their branding, marketing and PR, including AT&T, Blackberry, Marshall, Pioneer, MSI and many more.

Max is the definition of a self-starter and is self-taught. He started the agency in 2002 with no more than a laptop and a desire to succeed at his dining room table. Over the years, he studied the best businesses and developed a strategic approach that worked for his agency.

Now, the agency generates more than $10 million annually. All the while not borrowing a penny to grow the business.

Heres what we discuss in this episode:

Max's background.
How the agency started.
Focussing on the consumer electronics niche.
Influencers vs Decision Makers.
Agency misconceptions.
His new book.
The power of reading.
Mentors.
Personal development.
Learning sales skills.
Sales motivation.
Aligning talent.
One sales vitamin.

Connect with Max Borges
Official website
Get The Book