Episode 38: Selling with Noble Purpose - Lisa Earle McLeod

Today’s guest on the Sales Vitamin Podcast is Lisa Earle McLeod and you are in for a treat.  

Lisa is the global expert on purpose-driven business and the bestselling author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. 

My conversation with Lisa was really eye opening.  She has spent two decades helping leaders increase competitive differentiation.  She gets it when it comes to recognizing that making money and a profit are not silos. 

Her work debunks the myth that money is the primary motivation for most employees.  She developed the Noble Purpose philosophy after her research revealed, salespeople who sell with Noble Purpose, who truly want to make a difference to their customers, outsell salespeople who focus on their own targets and quotas.  

Lisa’s work history is really impressive.  She’s a former Procter & Gamble Sales Leader.  She has keynoted in 25 countries and authored over 2,000 articles.  She’s been seen on NBC Nightly News and featured in Forbes, the Wall Street Journal and NPR.

What we discuss in this episode:

• What is Noble Purpose.
• The connection between purpose and profit. 
• Sales Culture. 
• 3 keys to the noble purpose. 
• The game changing question.
• Managing the noble purpose. 
• 3 key sales changes. 
• Advice for those going into sales. 
• Measuring the noble purpose.
• One sales vitamin.  

Lisa outlines in this episode what it means to sell with a Noble Purpose and how that equates to winning and keeping more customers.  She discusses her game changing question and 3 keys to selling with a noble purpose and much, much more.

Connect with Lisa
Official Website
Buy The Book