Episode 20: ROI Online & Mastering The Golden Toilet

Today’s podcast guest is Steve Brown, he’s the Managing Director of ROI Online. 

Steve has built a team of marketing professionals who creatively develop impactful marketing plans and sales strategies to help you grow your business and achieve your goals. It's the ROI Process; you get more leads, more business, and more ROI, on top of a reliable marketing team you can partner with and trust to support your business.

Steve's also the author of the popular book, The Golden Toilet - Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your Business.

ROI Online is a leading internet marketing agency that helps organizations with their marketing automation, sales enablement, storytelling, marketing and branding.

ROI Online helps organizations get their act together online.   They will help you fine tune your message, build a strong framework, automate your marketing and sales and grow your business.

Check out these success stories.  

ROI Online focusses on educating, not selling.  Making sure the message (story) comes first.  They can even help you Quick Start the process.  

This episode is filled with great tips and information that can often overwhelm a lot of organizations. Getting it right online can be difficult but it doesn't have to be with ROI Online.  

What You Will Learn In This Episode

• How to figure out your online act. 
• Positioning your customer as the hero.
• Conveying the online ROI to your customer. 
• The Message (Story) come first. 
• Think system not website. 
• Educating vs Selling.
• Sales = Golfer. 
• Marketing = Caddy.
• How to "Quick Start" your online message. 
• One Sales Vitamin 

Connect with ROI Online and Steve

ROI Online Official Website
LinkedIn
ROI Online Twitter
Steve Brown Twitter
The Golden Toilet Book

Transcript

Sales Vitamin Podcast Website
Episode Blog Post

Host (0s):

Hey, what's up everybody. You're listening to the Sales Vitamin Podcast. I'm your host. John Bossong, I'll be deconstructing the play books of some of the most successful sales authors leaders. CEOs entrepreneurs, field sales professionals were going to discuss their strategies, their perspectives, and their insights. So sit back, relax, and get ready to take your vitamins because here we go.

Host (24s):
<inaudible> what's up, everybody. Welcome back to the Sales Vitamin Podcast, where every episode is a vitamin for your professional sales development. Today's guest is Steve Brown. He's the managing director of ROI Online ROI Online is a leading internet marketing agency that helps organizations with their marketing automation, they're sales enablement, storytelling, and branding ROI Online helps organizations get their act together online.

Host (1m 7s):
They focus on educating, not selling Making sure the message or the story comes first. They can even help you quick start the process. This episode is filled with great advice and information that can often overwhelm a lot of organizations getting it right online can be difficult. I really enjoyed our conversation and you're going to get a ton of value and vitamins out of Steve's message to ensure you get a return from your online activity. You will also get Steve's One Sales Vitamin that will immediately improve your results.

Host (1m 40s):
So sit back and relax because it's time to take your sales vitamin's with Steve Brown. As we discuss ROI Online on the Sales Vitamin Podcast.

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Intro  (2m 22s):
Welcome to the Sales Vitamin Podcast dedicated to helping you improve your sales skills and strategies and systems. So you can maximize your sales performance, grow your revenue, increase your income, get ready to learn what they don't teach you in school. And now your host serving up sales vitamins one episode at a time John Bossong

John (2m 51s):
Welcome everybody to another edition of The Sales Vitamin Podcast got a great episode for you. Today is something that you're gonna get a lot of value from because telling your story is huge. How you tell it, how you talk to people, how you tell them what you do and how you do it is real important. And we've got an expert on today. Steve Brown is the creator and the owner of ROI Online and he's also the host and creator of the ROI Online Podcast.

John (3m 22s):
So Steve, I'm excited to have you on as an early guest to our podcast, to talk about what you do and how you impact a sales organization's and individual sales professionals.

Steve (3m 34s):
No, I'm honored to be on. And I loved that the host of this podcast has boss in his last name. He's putting a boss in podcasting, right?

John (3m 47s):
That's awesome. Yeah, that's exactly right. Will give the listeners a high level idea of what you do and how you do it. And then I want to get into a lot of specifics. You've also got a pretty cool book. The Golden Toilet book, the name itself is unique. So I want to talk about that some as well, but, but give the listeners an idea of what you do. Yeah. So, you know, business leaders, they struggle with the last hurdle.

John (4m 19s):
They start a business, they get it going and they get employees that got great services. But at that last hurdle is one thing they look up, they go, we need to get our act together online. And it's that confusing about where to start out, who to trust. And so we have a really cool process in just 120 days where we can leapfrog you over a couple years of hit and miss, and getting into the ditch, and we help you get you're fundamentals in place.

Steve (5m 9s):
We help you get your message and clarity. We help you get set up in the automation and the technology of the day you're marketing automation implement a CRM, which is one of the most important pieces. And then think about strategic campaigns and the right way. So we have a like, like a semester, we get you get you settled in, get your fundamentals in place, get you educated and show you how to drive it.

John (5m 12s):
Yeah. And it's, it's interesting when you look at that, that piece of it, the online piece and telling the story. So you, from what I saw you are, one of the first or maybe the original story brand. I don't know what you would call it, organizations that represent that, that piece of the puzzle. So tell me a little bit about that and how that started.

Steve (5m 34s):
So one of the hardest things to do for any leader or a parent or whomever is to clearly communicate and think about when you sit down and you wanna set up your web presence, you want to get your messaging clear on your web page or your email. It's really hard to succinctly communicate the value, how to connect with people. And I learned about StoryBrand from a friend, he's got a great book Donald Miller is his name has got a great book called building a StoryBrand.

Steve (6m 6s):
And in short, its just the seven pieces that help you create your messaging that connects with people's brains. And it's our brains crave stories. So how nice is to create your messaging that honors the rules of story. And so I went out there and went to one of the workshops, but I talked to Donald afterword and I said, Hey, I want my agency to be certified. I don't want to just be a certified guide. I want to get my agency certified. And so we did. And so we were, the original agency is certified by StoryBrand.

John (6m 39s):
Yeah. I've seen that book. I've read it. And that's fantastic. I agree with you. Now you have, you know, what is a guide, a StoryBrand guide? What does that, is that, that individual or That, that entity at your organization and that value that they create for the sales side of this puzzle here?

Steve (7m 1s):
That's a great question. So in Story when we, the reason we enjoy, so the story so much is because we get sucked in and relate with the hero and we start to relate to the experiences or kind of feeling anxiety in certain situations. And that's because you're putting yourself in the place of the hero of the story and often what's wrong with marketing or advertising or even sales for that matter is that we try to position our service as the hero, we try to say, you know, we're 25% better or were cheaper or whatever it is.

Steve (7m 37s):
But what were messing up is we are trying to be the hero when, when the people that you're wanting to serve or help, they need to see how they fit in and become the hero with your product. And so it's called a guide in every movie, every story, the heroes, at some point, get some advice or meets a document or needs this knowledge. And it gives them insight on how to start to maneuver or go to the challenges that they're facing.

Steve (8m 9s):
And so being a guide is doing the same thing for the people that want to implement clear messaging or implement the StoryBrand framework. There's all these certified guides that have been trained in how to help you take your messaging, make it clear in, make it become the guide for the heroes in their stories.

John (8m 33s):
Yeah, that is cool. What, when you go into work with a company and you look at some of your case studies that are online and I encourage all the listeners, go to the website, Look at some of these case studies and, and look at it what, what do you see were you They come in to play right off the bat, where, where you make a difference. Do you see companies are struggling with this story telling part of their business online?

Steve (8m 57s):
Well, it it's just, if your not naturally inclined for marketing or you kind of new generally most marketing is just a copycat version of some, something that they admire or a like, but again, it's an, a picture of your building, your truck, your whatever, and it's not connecting with people. So what you do is start to sit down and ask, figure out why they started their business in the first place. Why did they design their services? Because they saw a need and someone affirmed their product or service because it made them happy and feel better because it resolved a problem.

Steve (9m 39s):
So if you can start to design your messaging. So we sit down and we go through a, a very specific process, but what we're wanting to understand that is what are the internal struggles of the person that's considering what you offer? So in your case, John in sales. If your doing sales training, the S one of the internal struggles might be that the sales person is a little concerned that they're going to invest in this are, go through this process, but still, maybe fail or are not get it.

Steve (10m 11s):
And so you have to help them see that you have a process or a plan. That's go, that's easy. Everybody feels that way. But if we follow the steps, we are gonna come out with a transformation of going from insecure to secure in because were following a process. And that's one of the StoryBrand frameworks is offering a plan. But the reason that works is because you're starting to not be self centered, but your starting to have empathy and put yourself in the place of the folks that are considering you as a solution.

Steve (10m 46s):
And if you can understand what their concerns are, I don't want to waste some money. I don't want them. I don't want to fail. I don't want to look bad in front of my employer. If you can start to put yourself in their position and think about what they really are worried about, then you can help comfort them and show them that there's a process that were going to get around that. And you're gonna look like a winner to your boss were going to set you up with them. The system you need to be way better following a system than not following a system in the case and the sales process.

John (11m 18s):
Yeah, I think most sales professionals, and I'd say me included, I've gotten better at it over the years, but you know, when your first digging in telling a story are not only being able to tell your story, but the organization's story, that can be a key differentiator. So the name of the ROI Online I think sometimes people struggle with the fact that at what's the return on that, how do I calculate the return on you are doing social media for me? Are you a putting my website together and that, how did it

Steve (11m 50s):
You, how do you talk through that with your, your customers as well? You know, when I thought about the name for this agency, I could have been in the Brown agency. Wouldn't be as good as the boss, song agency. But, but, but I wanted to convey that I understand that internally bottom line, you want to see the needle moved from this investment. And so by naming the company that immediately your, conveying I understand that you want a return on this investment.

Steve (12m 26s):
There is a process that we have to follow to get that, but it's not always super obvious. Well, if I'm going to do this, I want a bunch of extra leads. Yeah. That I could assume that. And not even ask you, but that wouldn't what if you actually would like to be able to attract more employees, but if you'd like to be able to convey to your existing customers upgradable, or a, or, you know, improvement's or additional as a complimentary services, there is many things to consider and this and so on and to sit back and go through a process where we start with the messaging first.

Steve (13m 8s):
Well, that's going to include conversations. Tell me about your customers. What is, what are they are wrestling with? Why did you start the business in the first place? Where are you going in the longterm? That these are things that most people, when they're wanting to make a sale, right? Quick they are just wanting to make a quota and move on and, and get the next one. Right. And that's being the hero in your story. But if you stop and think, Oh, all right, I want to help. John be successful. I need to take some time and understand what's his overall goal.

Steve (13m 40s):
I can assume, but I'm probably wrong, but I can assume this, but how, how about we do this? This is radical. Let's just ask him.

John (13m 49s):
Yeah. Let's ask a question.

Steve (13m 51s):
Yeah. And so a sales process becomes more of a, I want to connect with you. I want to understand you. I want to ask you a few questions, but I really want to listen to you for a while. And then, then when you feel that I understand and get you and what you want out of this, then how about you ask me the questions that you're curious about instead of me do a feature dump about stuff you may not even care about.

John (14m 21s):
Yeah, absolutely. I saw you have a, really, a fairly, a talented staff obviously, but a pretty good size staff. Ah, is this, are you a virtual from that standpoint where you have people all over the country or is this your all right where you are? How does your organization structured there?

Steve (14m 40s):
Okay. Yeah. So, well, before this shelter in place, then we had our core headquarters crew. Okay. And But, we also have like, ah, folks that our remote team members' as well and now were all remote. Right. It doesn't matter. I mean, they're all, they're all following the ROI process where I following, you know, our system's and things. So you can do that remotely.

Steve (15m 10s):
And really, I think a lot of businesses are, are confronting. Why, why do we need this office? Why do I need so much space when people can be just as effective and impactful in, if not, maybe a little more balanced from working remotely.

John (15m 27s):
Yeah, absolutely. I think your a hundred percent, right. That, that has been a big pivot. And it's just been exacerbated by, by what's going on. You do have a lot of certifications that I thought, wow, that's pretty good. Most of them, it seems are, are HubSpot centered in the answer, right? StoryBrand is that a long process that you have to go through to get those certifications for your team?

Steve (15m 50s):
Well, there is an investment for sure. But, you know, a HubSpot is, is a marketing automation platform. It's a publicly traded company and it's a very sophisticated tool and there's a lot of tools out there and people can get real distracted about that. And when, so we just chose to be experts in that. And so there's a lot of, there's the email side, there's the landing page side, there's the designing. And in your website's side, there's, there's a CRM side, the sales side, there's a lot of sites to it. And so on. And the certifications are to communicate that, you know, it's important to us, that our team are experts in the tool and can be a great resource for the folks that have invested in HubSpot or our clients who adopt HubSpot is just a great platform.

Steve (16m 40s):
Its like a, you know, Chevrolet or a Ford or whatever you, you pick a vehicle to go forward with. And we just chose that one because we like their culture. And we think that it has a longterm game. All right.

John (16m 53s):
Yeah. And I saw a unique product offering. You've got three basic products. I would call them if you want to call them products a for, for example, a company ABC, they can either test drive. They can do an ROI Quick Start or they can do a pro. Right?

Steve (17m 10s):
Yeah. So yeah.

John (17m 12s):
Talk about those programs and kind of, Oh, where you, where are you when you're approaching customers are customers come to you to, you have to gauge, you know, Hey, here's where you fit into our product plan, our products and services.

Steve (17m 27s):
So, you know, in relation to Sales, a lot of times now people have done their homework, they've done investigations, they've been on your website and they studied. And so when they come somewhat pre-diagnosed what they feel they need. And so the reason that I designed those three packages, is to help them start to consider where they might fit in that process. And then what I talk to them, that's where I'm really discerning.

Steve (17m 57s):
But you think about its a risk. We probably, most of the people that are listening, that they may be involved in them, some sort of web redesign and its not because our industry is evil or anything, but typically that experience was exhausting, frustrating, and something that they didn't enjoy and is because it's assumed that were gonna cover and get all the fundamentals in place. But we don't talk about that because were wanting to, I worked for a web of design firm before I started This and I just kept noticing that people would come in and go, I need to redo my website.

Steve (18m 36s):
And so we would redo it. But later they wouldn't be like, well that didn't do anything and I'm was thinking, well, why, why are they saying that? And what I started to discern is, when they come in and say, we need to redo our website. What they're really saying is I'm I'm seeing all these indicators that I need to get my act together Online right. I don't know exactly what I need to ask for. So I'm using the best words. I'm know how tag, try to get something that's going to help move my business forward and the modern world to marketing.

Steve (19m 14s):
And that's when I started realizing I needed to back up instead of seldom what they wanted and needed to start a educational process. And that's where the book comes in and I'm, we need to get our fundamentals and we need to have an understanding. They would say Marketing, I'm saying Marketing but in our minds we are seeing two very different animals. And that later on you probably a week, we've all been in relationships where we thought we understood what the person was asking for.

Steve (19m 47s):
And we truly intended to, to provide whatever that was tickets to Disneyland. And we were only shocked to learn, what did you do that for it? Well, I thought you wanted to tickets to Disneyland. No. I said Disney world and, and that same experience was happening with all of these conversations and the, at the agency level with Business.

John (20m 10s):
Yeah. Right. Oh yeah. So I think, I think that education piece is huge. And a obviously you guys are dialed in on that, on educating the customer rather from a sales standpoint rather than coming away with that feature dump I'm trying to sell, sell sale. You're educating. So That Quick Start actually, we are rolling out here our next week. What a, what we call Quick Start Academy okay. And so, so the quick start is just to let us get your fundamentals in place.

John (20m 40s):
Everybody needs to get that it's that you see that you see great brands doing a great job. Online it convinces you. You need to do it, but what you don't realize as they have their fundamentals all in place, they have clear messaging, they've got a way to follow up or a nurture you when your not ready to buy, but you still want to hang around.

Steve (20m 59s):
They have a nice little system that, you know, just scatters that out to you at the speed that you want it. And then when you do finally raise your hand and your starting to meet face to face with folks, they have a great sales process that compliments the marketing process. And then when they get all that in place, then they start running these campaigns. And that's usually where you bump into them. And I saw something on Instagram the other day and you click on it and you go research it. Well, your stats, your experiencing the top of a strategic campaign and where you kinda coming in and evaluating, they are getting to know you, they get your email address.

Steve (21m 40s):
They follow up with you. You see that cycle that starts to happen. Well, we need to do that. So anyway, Quick, Start, Academy teaches you're marketing director. How to do it for you. Or you can hire us to just get your Quick Start in place and we will leapfrog you over That or after we get that quick start. And if you want to hire as a longer term and do more strategic campaigns, then that's where the pro plan comes into play.

John (22m 11s):
Okay. Yeah. Talk about the Book you mentioned that They the name is The Golden Toilet book. Where did that come from? But they talk about the book and not know.

Steve (22m 22s):
So, you know, I mentioned, I had all these conversations with folks that coming in and they kept saying, we need to redesign our website. And so even though you've probably struggled at, and remember that you, you told the people you work with, or you told someone several times, and then later you learn that, that still hasn't sunk in. Remember that when you go, I can't believe that I'll, even though I'm told them it has it sunk yet. Well, we need to hear stuff seven or eight times before it sinks in.

Steve (22m 54s):
Or the other thing you can do is use a visceral image that tells a story that refrains the way we look at things. So these folks would keep coming in and finally the website would be like the center of everything and a like and all the attention that would be on that. But that's not enough. And later you're going to tell me, well, that didn't really help anything, even though I gave you what you wanted. So I was thinking about it as like, you know, you wouldn't buy a house if it didn't have a toilet, you wouldn't work at an office if it didn't have a toilet when it, but when people come over to your house, where do you hang out the kitchen, the patio, the pool around a fireplace.

Steve (23m 35s):
Right? Right. And so when I would say, look, your website is just a toilet. Okay, well you, you can hear the, this scratches on their record and that's their brain shutting down everything in and going, what? And that's when your reframing their expectation of it, it's a small piece of a bigger system, clear messaging, marketing automation, sales, automation, and strategic campaigns.

Steve (24m 5s):
And so the, the title is The Golden Toilet Stop Flushing Your Marketing Budget Into Your Website and Build a System That Grows Your Business. And I want people to not think website, but the think system, we all have systems in business your HR system, your, your billing system, your delivery system processes. Well, why wouldn't you have, this is a as a process in the system. And when, when a progressive minded business owner looks at it from that way than it starts to sink in how this marketing thing really is a legitimate business process, that's going to help him move the needle.

John (24m 44s):
Yeah know that is cool. And you've also got the ROI Podcast.

Steve (24m 54s):
ROI Online Podcast yeah, that that's a great place. Here's here's what I've recognized in every business owner leader, whatever there's these times when you just feel alone and you kind of feel crazy because you are experiencing something that other people that you work with all the time, maybe don't relate with your employees or your spouses or whatever, because they're not experiencing the challenges a business leader has. Right. And so the ROI Online Podcast is that those conversations, remember that conversation you had with someone that had gone through the similar things that you did, and then you actually said, wow, I'm not crazy.

Steve (25m 37s):
Well that's, that's what happens on the conversations with the ROI Online Podcast you figure out, Oh, I'm not alone. I'm not crazy. Other people are going through these challenges. How nice, you know, and it's, it's this cool community of folks that you need to know about. Remember that time you went to the party and someone walked over and they said, John I want you to meet. So, and so how did that make you feel made you feel is important. And that's what goes on in that Podcast I want you to meet these people.

Steve (26m 10s):
You're important. You need to know these people.

John (26m 13s):
Yeah. Now that is cool. What about, and I'd be interested in a, because I think is so important for the listeners, every body, you know, hi, we gotta put a website together, so we gotta get a marketing plan together. But before you do that, you've got to have the story, right? Or would you say, well, you may not have the full story and we can start building the website and these other tools, but what comes first or are you, or does this kind of happen simultaneously?

Steve (26m 42s):
Know your messaging comes first in the real story. Marketing and sales needs to be in there together. To me sales is the golfer. They have to preform after you hit the shot and they have to get the ball in the hole. Marketing is the Caddy. The Caddy is supposed to be, they're looking down the, you know, the fairway with you and strategizing how to best make you successful.

Steve (27m 14s):
How to, what clubs what's a wind, whatever that's marketing branding is how the, the audience that follows that particular Golfer how did they relate? What them, you know, the clothes or lifestyle. And then positioning is deciding what tournaments you need to be in, but you have to get your messaging first on everything. And so there's a reason your company started. There is a great reason why, what you need to sell is a good solution for the folks that you're supposed to sell too.

Steve (27m 49s):
But if you don't get that clear, if you don't get understand where you're the person on your prospects, where they fit in as a hero with your product, how your product or service is going to help them save money, to keep their job, get the raise, keep them out of a ditch, solve a problem. That's where you need. Come in and go to communicate. You understand, understand their story more than yours really?

Steve (28m 19s):
They're the hero. And you're just, That, you're the Yoda. That's that's helping them go here. I got a little thing that's going to help you be successful. Not I want to sell you this because this product is that got the viscosity is so much better than what you're using. Everybody tells them that nobody comes in and goes, hey, I know that if you don't solve this, there are some things that you're struggling with. Your maybe your not going to hit your numbers and just want to show you how I think I can help you do that and hang out with your family more or whatever it is.

Steve (28m 56s):
And that's truly what I call it story base sales okay. And if you can quickly discern ask questions then all your competitor, people are going in wanting to force the sale. How nice is it that you come in and go, hey, help me understand what you're dealing with with your job.

Steve (29m 28s):
Where, where are you struggling? Cause here's the thing. If my stuff's not a good fit for you, I'll tell you, I just wanna help you be successful. Now I got a good history. It will get to that later, but tell me what your specific process, where do you have to store all your stuff. How are you having the order It, you know, maybe, but maybe there's some little thing in there system that you could short cut, but how are you going to know if you just lead with a feature dump or I gotta make my quota quota is what's wrong with sales okay.

Steve (30m 4s):
Relationships. That's, that's the thing. And, and you needed ask for the sale. Yeah. But first they needed to trust you. They need to feel like you understand what they're wrestling with. And then, then you need to help them imagine here's where the Story part comes in. Imagine what success could look like if they adopted your product to service. When they start to imagine it, their brain fills in all the details.

Steve (30m 36s):
They are brain puts in all the right features. You don't have too, but if you don't ask them, so let's do it with you, John. So you are running a great podcast about sales. Okay. Well, would it be incorrect if, if you would love to have a podcast where people learned and grew and got introduced to a lot of great sales thought leaders, but you could start to monetize this podcast, figuring out a way to supplement your success at your job.

Steve (31m 14s):
But also this is a passion who sits down and interviews people, unless they really like it. So I'm assuming that would be an outcome that you would, you would like to do. Am I wrong? Yeah, absolutely. Okay. So, so imagine John in a year from now that you have the system where you can produce one or two podcast a week and not do more work than you're doing now. There's, there's a system on how to do that, but tell me a little bit more, how do you produce your podcast?

Steve (31m 48s):
How much time is it taking you?

John (31m 51s):
Yeah, it does take me a little bit of time. I've gotten better as I've put a couple of look what you call at about the processes in place, in the system's, but it still takes me, you know, a little bit of time to put it together, to edit it and to do all the things that need to be done to get it to the hosting service. Absolutely.

Steve (32m 10s):
Yeah. It's time consuming. And so there's people that listen to the podcast and they go, I like to do with it, but I don't know how to add it, but you didn't know how to edit before you started? No, I didn't. Right. So, so, and that's how a conversation would begin with someone is like, I want to relate with you. I want to make sure that I'm relating with you and it may be, editing's not your deal. And if that was my service, that I would quickly discern, he doesn't need editing stuff. And then I'm going to tell you what John I don't think you need what we do, but there's this really cool guy that you want to interview.

Steve (32m 45s):
And he helps with the promotion of Podcast. How does that make you feel?

John (32m 51s):
Yeah, absolutely. You're right. You're you are a lot warmer, right?

Steve (32m 55s):
So and then, so I'm, I'm like a trusted person and you're a community because I'm not trying to make my quota and convince you why I, my editing process is better than yours. It becomes an argument in a arm twist and that's that just doesn't feel right in any story.

John (33m 14s):
Yeah. That's a great sales lesson and that's a bunch of sales vitamins right there, but that's a great sales lesson in itself. That's a multivitamin. ROI right there. Like one more question for you. But before we talk about this last question, tell everybody where They can get in touch with you. I tell them your website's, where can they get the book and just how they need to get in contact with you and connect with you? Where do they need to do that?

Steve (33m 39s):
Yep. Perfect. So my book The Golden Toilet Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your business why we have a website for it. The Golden toilet.com. You can get at Amazon, Audible, a Kindle, and then our website ROI online.com. LinkedIn is a great place to connect with me and message me. And I can help you point you in whatever direction you need.

Steve (34m 9s):
I'm for the connecting you with the folks who are resources that you're wanting to do. And then we'll be, if you want to sign up, send me an email or connect with me on the LinkedIn, but we're rolling out the Quick Start Academy. We have two versions, one for authors. So maybe have a book, maybe your starting to write a book. Wow. How nice would it be to get your platform squared away to help you promote that Book and get more for the investment, the hard work that goes in to that book or your a business owner, you have a Marketing Director, a team you want to get aligned.

Steve (34m 44s):
We have a great little masterclass. We meet for 10 weeks. We teach you on a Monday, and then you come back on Thursday, we grade your homework. And we walked through the Quick Start process and get all of those things clarified that we talked about earlier and were rolling that out. That'd be live on our website here next week, and it's just $979. So great value. And it totally, totally help you stay out of the ditch and you get what you want.

John (-):
Awesome.

John (35m 16s):
Yeah. And I encourage all the listeners get to the website. I mean, its well done a very easy to maneuver, a lot of pictures with like, like I was just very friendly. Yeah. So get to their, so the last question, If, if you, You were to give someone One Sales Vitamin today, whether it be a company or an individual To help them improve, you can only give them one only one of them. Its that One Sales Vitamin your going to give them?

Steve (35m 46s):
The sales Vitamin I wouldn't give is when, if you can make a commitment that you want to understand, what's the, I call it, it's an internal struggle. There's this, there's the obvious things that we want to help with. I want to help you get more podcast downloads. Okay. But there is a deeper thing that I could be more impactful if I understood what, what struggle or are you having and producing these Podcast in generally its like I'm an emotional thing or a fear or an insecurity.

Steve (36m 29s):
And so if, if I can take time and so my sales Vitamin commitment is to take a little time and ask questions until that becomes clear generally the people you work with, there's a common theme of those in your industry. So it's sales equipment leasing, right? And you are dealing with purchasing folks and what did they don't want to do? They don't want to buy something and then get blamed later that they bought the wrong equipment.

Steve (36m 60s):
Ok. So if I can make that clear that look, I'm gonna help you. I've got these great things at evaluate. What is it that you would like to avoid from the last time that you went through this process? What was that? What was that thing that got you that you didn't understand? And if you can identify that there's your sales Vitamin because that's more important to them. Because the trucks you lease the other folks, lease trucks to other folks.

Steve (37m 30s):
This is your competitors, you all that, but who really cares about that person that has a family, has a name, has a career who really cares about that person. There is your competitive advantage. There is your sales vitamin

John (37m 47s):
Awesome. That was another multivitamin I think right there with a, that we end with so Steve, Brown the host creator of the ROI Online Podcast and the ROI Online company. You need to get their check this out. I think his information today, the value it was great. I appreciate your coming on. I I know your time's valuable and I think that a that story and that message and just creating all that.

John (38m 17s):
It's so valuable from a sales standpoint. So thanks for coming on today.

Steve (38m 21s):
No, I love it. Thanks for having me, you know I'm I want to help salespeople be successful. I'm one were all one in some way. So yeah, go, go team, go sales team get a Boss in you last name too, put a bounce in your step. Excellent.

John (38m 43s):
Today's episode of The Sales Vitamin Podcast is sponsored by ROI Online here's their CEO Steve Brown to tell you more.

Ad (38m 54s):
I want to pause here just for a moment and talk to you about program that we have just released called the ROI Quick Start Academy for authors. Every day I talked to business owners just like you, who struggle with quickly getting their fundamentals in place. We want to create a great foundation and we want to grow our business. But the things that are in our way are a lack of knowledge about the specifics we should put in place. What kind of technology, what kind of messaging and what kind of campaigns.

Ad (39m 26s):
And that problem exists for authors as well. And we just gel so good with authors because well I'm an author and I understand everything that you struggle with. You have a great idea. You have a great book, but what do you want to do? You want to get your book in front of more people? You want to make it easy for them to find you learn how they can schedule a time to talk with you. How are you for a conference or maybe sign up for the services that your Book promotes? So what is the Quick Start Academy for authors?

Ad (39m 56s):
Imagine working with a small group of like minded authors and the expert's from the ROI Quick Start team. It's a great way to get your messaging clear, to be confident with the technology. And you're a marketing automation and how to run a strategic campaign to get you more of what you want from the investment of your book. To learn more about the Quick Start Academy, for authors, you can visit ROI Online.com or click in the link in the show notes below.

Ad (40m 29s):
And now back to this episode, right?

Out (40m 33s):
That's it for today's Sales Vitamin thanks for listening. If you enjoyed the show, make sure you subscribe so you don't miss any episodes and please leave a review. It will mean a lot, whatever platform you listen on, hit the subscribe button, have a great day and remember take your sale's vitamins.